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    Mass market cosmetic brands: L'Oreal

November 9, 2010

Mass market cosmetic brands: L'Oreal

When talking about beauty and fashion, Paris is always among the first countries that come to mind. It has been the mother city of dozens of internationally renowned cosmetic brands and still holds its position as the world's most fashionable city. Therefore, it shall not come as a surprise to you that world's largest cosmetics and beauty company, L'Oreal was born in this precise city and gradually spread its market throughout the world. Today L'Oreal has become a fashion icon, the symbol of good taste and quality as well as variety and affordable prices.

The first ever product developed by L'Oreal's founder, young chemist Eugene Shueller, was a hair dye formula called Aureole, created and sold to local hairdressers in 1907. The company itself was born in 1909 and initially called: Société Française de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France" literally "French Society for Inoffensive Hair Dyes"). Although L'oreal began its activity as a hair-color business, soon the company spread it efforts towards creating cleansing and beauty products. The numerous variety of brands L'Oreal currently holds and thousands of individual products comprise such sectors of the beauty business as: hair color, permanents, hair styling, body and skin care, cleansers, make-up and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail.

L'Oreal is the number 1 mass-market brand and actually the number 1 cosmetics company in the world. It is all due to its affordable high – quality products and a long respectful history. That is why retailers around the globe look for best prices on L'Oreal wholesale products, which may be found on Kosmetiko.com, a user-friendly platform that offers both retailers or wholesalers the possibility to buy or sell high standards cosmetic brands such as L'Oreal at convenient prices.


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